A Case Study in Successful Blended e-Learning Implementation

 

MARK ADAMS

Director of Training

Facultytraining.net

United States of America

Web: www.facultytraining.net

Email: madams@facultytraining.net

 

GARRY HALL

Supervisor, Library and Independent Study Centre

Dubai Women’s College

United Arab Emirates

Email: garry.hall@hct.ac.ae

 

 

Abstract

Through presentation of this paper, we will share insights into achieving teaching and learning excellence using the WebCT learning management system in a “blended” (online/classroom) approach with Faculty, through examples of best practices and hard-won “lessons learned”. The end result was a highly successful blended e-learning initiative at Dubai Women’s College (DWC) in 2003-2004.  

The case study illustrates challenges solved by the implementation of a rigorous Faculty training program.  Results examine and analyze student performance in a blended-online course with ESL students (Applied Research Skills).  The course developed was the first at DWC to use the framework presented in the Faculty training program.  Topics covered include support required by Faculty, supervisors, staff, and students in adopting a blended-online approach. Also included is an institutional strategy facilitating continual improvement and quality assurance in blended e-learning courses.

 

Introduction

Following an extensive search in May of 2003, DWC contracted facultytraining.net, a global training and professional development company (based in Oregon)  to design and deliver, a blended-online instructor training on WebCT,  to the more than 100 of its Faculty. The 12-week course was delivered in a series of classes with10-15 participants, by an experienced team of senior DWC Faculty and Supervisors who had completed the “Master” level trained by the course developer. Feedback saw the design and content amended, facilitating a final product deemed most appropriate for Faculty. The Faculty cohort was an embodiment of instructors in business, health sciences, education, computer science, and English, representing a variety of countries and a wide range of technical competencies. Inclusive within this group were some with extensive online teaching and learning experience, as well as some novices. Our task therefore, was to offer training that bridged the gap between the different levels of expertise, while providing a solid foundation for further professional development, likely to be delivered through a blended online mode.

 

Design Considerations

The initial specifications required a custom solution to provide Faculty with the theoretical underpinning and practical skills necessary for an end product within a WebCT environment. Training was to emphasize the techniques involved in the use of the software. A framework was developed providing an integrated approach, combined pedagogy and instructional design with the technical skills necessary to use WebCT, resulting in an actual deliverable. Utilizing principles of good training for online practitioners (Ko & Rossen, 2001), the duration of the training was sufficient for Faculty to experience the challenges and strengths of this mode of learning. A vital feature of the training was that it be “hands-on”, individualized for participants to produce their own course sites composed of their own blended-online course materials. Three simultaneous goals were identified:

  1. to demonstrate to the novice and skeptical instructors the effectiveness of blended online learning experientially;
  2. to utilize a rapid prototyping design and development model in the creation of WebCT sites by each participant; and
  3. to provide instructional design and quality assurance tutorials aligned with the educational philosophy of DWC as a basis of continual quality assurance. 

 

The resultant training operated on several levels, some assignments involved class interaction via the WebCT class site, others required small team assignments in participants’ course sites. The training was designed to impart structural guidelines with examples of the optimal blending of online and classroom approaches, these being contextualised within in Islamic culture, where attendance at school is often mandatory for the adult women students.  At the time, access to networked online resources outside the College could not be guaranteed. This restriction required that adequate time was available for completion of online or Internet related assignments for those unable to access materials externally.

 

Training Schedule and Policies

Heavy faculty workloads were considered in devising the training schedule i.e. the proposed 6 week model had to be adjusted to reduce the estimated time on task, enabling completion in 3- 4 hours per week (on average).  The course was deliverable over 12 weeks, commencing in Week 5 of Semester.  Assignments were spread over each 2 week seminar, allowing flexibility in assignment completion dates, while retaining the motivating effect of specifying due dates. Scheduling proved highly effective, as evidenced by a completion rate of nearly 90%, with the caveat that many Faculty reported finding the pace “demanding” and “somewhat stressful” especially when combined with periods of overload in regular teaching demands. One technique found to partially mitigate this stress, was to hold true to the “blended” approach by including at least one (and often two) scheduled in-class meetings (including lunch as an added incentive!). Meetings proved popular, allowing opportunities to voice concerns, address problems, share successes, and offer completed work. Though physically located in close proximity, many participants reported that the scheduled lunch meeting was the first time they had engaged with some colleagues in more than “a passing nod in the hallway.” These brief in-person sessions seemed to encourage personal connections, opening opportunities for cooperation and collegiality through team assignments offering the invigoration of discussing the assignments.

 

Other important factors to the difficult and widespread issue of “too much work-too little time”, were the policies of the course combined with the supportive and encouraging presence of the facilitators. In terms of policies, we found that establishing a clear set of obligations with realistic minimum participation guidelines, including time on task estimates, seemed to reduce anxiety levels. This structure produced better time management through planning; additionally this ensured consistent criteria for providing feedback and evaluation (see Exhibit 1 below).

 

Exhibit 1-Evaluation Scheme for Blended-Online Training Course

The evaluation scheme in this professional development course utilizes self-assessment to supplied criteria, with instructor feedback. Each week you will be asked to complete a self-assessment based on completing the assignments in the weekly agenda; feedback will be provided. The totals from your self-assessment along with feedback will form the basis for certification. Those passing the course will be issued a certificate of completion in online instructor training. There are 1000 possible points; the Passing Certification grade is 800 points or above.

 

The training course utilizes self-assessment to the supplied criteria, recommended (Bransford et al, 2000) as a key skill in promoting meta-cognitive abilities enhancing life-long learning. Self-assessment was thought to be especially appropriate for a cohort of instructors, for whom assessment, was an essential competency.  Through examples displaying both qualitative and quantitative criteria, the overall value of self-assessment was further optimized. The self-assessment structure ensured each seminar was continually examined for opportunities that would improve interactions and contribute to team success (in this case—the training class). For some instructors, the notion of self-assessment had little benefit, as, one Faculty member commented, “I would prefer to have you grade my work—you are supposed to be the expert.”  Such a reaction was not surprising, given the traditional educational relationships and evaluation methods most of us have experienced, thus echoing  many students’ voices when self-assessment is introduced. We have found that often (but not always), this reaction changes with the reality of the experience, where well-designed self-assessment becomes an essential part of most learning events.  Posting the self-assessment score permitted the facilitators to give each participant personal feedback.  The feedback could take the guise of a question, answer ,or  comment on the self-assessment, including words of encouragement and other indications of sincere interest in the participant’s success. Encouragement and facilitator interest have proven to be very powerful aids in participant achievement.

 

Training Content

The training content consisted of 6 two-week seminars as listed in Exhibit 2 below.  

 

Exhibit 2--Seminar Summaries 

 

Seminar One       Building a Learning Community  Creating “flow state” experiences; building learning communities for students and educators; primary elements of blended-online courses: interactivity, collaboration, and just-in-time learning; getting started using Web-CT from a student perspective

 

Seminar Two       Frameworks of Blended-Online Course Design Assembling existing course materials; identifying meta-intentions; analyzing & selecting online model choices; selecting “appropriate media”; applying the latest learning research

 

Seminar Three    Online Instructional Design “Unpacking” essential topics; setting course goals and student performance objectives (SPOs); optimizing benefits of online peer feedback; designing online team projects; integrating on-site and online methodologies

 

Seminar Four      Assessment, Evaluation, and Instructor Orientation Selecting and creating valid and reliable assessment methods tied to SPOs; developing appropriate grading schemes; modifying online syllabus; starting to establish your own WebCT course site from an instructor perspective

 

Seminar Five      Blended-Online Learning Activities Creating first agenda; identifying and selecting activities for optimum learning benefit; using discussion, library, and web research assignments; posting your course draft syllabus & first week’s agenda

 

Seminar Six        Blended-Online Course Management Conducting “time-on-task” analysis to avoid “burn-out;” file management and safeguards; privacy & managing online problems; copyright issues; creating schedule of completion for your own course; identifying additional resources and policies of DWC; wrap-up of the regular Blended-Online Instructor Training

 

Assigning learning partners to each participant produced an interview text, from which a biography was written and posted on the discussion board. Teams of 4 participants (two pairs of learning partners) were created to tackle increasingly complex assignments as the seminars progressed, ultimately engaging all participants with the individuals’ respective WebCT sites. These carefully designed events and assignments often met with resistance from Faculty who were not inclined proactively towards teamwork.  However, the nature of the task design meant that teams would accomplish the tasks much more efficiently and effectively than working alone.  We addressed this by introducing additional ‘points’ for the “Team Peer Assessment”,  thereby offering substantial  incentive for leadership or teamwork, as defined by broad, but substantial criteria. (See exhibit 3 below).

 

Exhibit 3— Team Peer Assessment criteria

LEADERSHIP AWARDS

Some examples of leadership: Arranged and initiated meetings; provided ideas on team structure, delegation of tasks, and optimal effectiveness; persistent but respectful in encouragement and solicitation of other team members’ participation; proactive source of strategies to address team challenges; arbitrated disputes; identified alternatives; moved team and project forward; applied time and project management

 

TEAMWORK AWARDS

Some examples of teamwork: proactive in offering and accepting tutoring from others; met with team members in person or online or made efforts to contribute asynchronously; completed assigned tasks with speed and excellence; worked to achieve consensus; shared results; accepted tasks with enthusiasm; volunteered to tackle especially challenging tasks

 

 

Points were awarded by each team member for each team member, with the total awarded for each team member, averaged. Only final marks were communicated to the individual. The results illustrated that this approach was only moderately successful. Factors mitigating against improved leadership and teamwork included:

However, the facilitators of the course concluded that the approach had been important in introducing participants to an incentives-based, criterion referenced peer assignment. Hopefully, this would serve to encourage Faculty in developing similar team assignments within their student course design.

 

Teachable Moments

During Semester 2, whilst three training courses were underway simultaneously, we experienced what is graciously called, in retrospect, a “teachable moment.” A critical point in the course occurred when each participant was given a new WebCT course site, for which very specific tutorials and instructions have been prepared to facilitate the site’s development.  In this case and unbeknown to the facilitators, a fully expanded WebCT template was substituted for the minimal template previously provided for new sites. This new template had every feature enabled, with some already containing sample materials from other courses. While arguably interesting as example, this template bore no relation whatsoever to the written instructions and 30 multimedia tutorials painstakingly created to provide a relatively painless introduction to the “designer” tools offered in WebCT. Our experience dictated the best place to start as simply, having the instructors add tools slowly over time, supported by step-by-step instructions . Multimedia tutorials were available to assist participants in accomplishing the necessary tasks. By the time the error was discovered, the more engaged participants had heroically tried to reconcile the new template with the tutorials and assignments, spending hours of mostly futile diligence. Having enjoyed a well-constructed and logical course to that point, they assumed it must be ‘something they were doing wrong’.

Following intense consultation, the facilitators posted an extremely contrite apology which included an approach that would see the problem rectified   New course sites, based on the minimal template, gave them the option of starting afresh with the tutorials in agreement with their view on the screen; alternatively, they could continue to modify the ‘fully expanded’ template. The decision was made to extend the completion date of the course by a week, thus offering additional recovery time for participants (who had been incredibly dedicated in spite of the added workload). The course was structured, to run between Weeks 5 and Week 17 providing the scope for altered deadlines, as proved necessary.  Such a disaster could bring many a training course to a grinding halt. The professionalism of the Faculty and trainers at DWC ultimately concluded that the course completed with ‘almost universal’, good cheer.  The lesson learned: strive for, but do not expect, perfection in this lifetime! You need to be flexible, honest and adaptable. Again, the situation encountered here reinforced the importance of course managers modeling ‘ideal’ facilitator behaviors when unexpected problems arise.

 

Quality Assurance

The completed Master training, along with the quality assurance processes, for blended online courses at DWC, were documented in a research study (Hall 2004) where the two blended online courses developed using the facultytraining.net instructional design approach were analyzed. These instructed Bachelor level students, studying in the diversely different discipline areas of Health Science (Medical Imaging and Pharmacy) and Information Technology (Information Management). Results presented in this research included “survey responses that examined student attitudes, satisfaction and suggestions for the course and online environment; content analysis of both student and tutor postings to the discussion board; and comparisons with student grades obtained.”  Student feedback and performance indicated these students responded well to the mix of one hour’s face-to-face instruction for every two hours of online interaction. Also, as relational learners who respond well to working in groups, a blend of individual and group work suited their learning preferences.  Students went ‘above and beyond’, both in their support for each other and the effort they put into the work that was submitted (formative, summative and content which was not assessed). These results contrasted sharply with the previous years’ face to face class, that sought to do the minimum, that would see them meet the course requirements.

  

DWC now has over sixty Faculty who have completed the training, each with courses converted or undergoing conversion to the blended online model.  Negotiations are underway to ensure that the remaining College staff will complete this training by the end of the 2004 – 2005 academic year.  Having this institutional commitment will provide great opportunities for research to further validate and refine this blended-online approach. 

 

Conclusions

The documented case study, we hope, has provided useful insights into a successful blended e-learning initiative implementation using the WebCT learning management system. Experience has seen us conclude the following:

 

Development of a system wide performance support system (PSS) would likely assist instructors with blended course development. Based in WebCT, a PSS course site could utilize a “just-in-time” philosophy, providing tutorials in written and/or multimedia format, supplemented by forums moderated by e-Learning support staff. For example, the course described included 30 multimedia tutorials of 2-3 minute’s duration; these were designed to demonstrate sequentially a variety of WebCT processes. Such performance support tools could be supplemented with step-by-step instructions for tasks frequently undertaken, including orientations for staff, faculty, and others within the organization who would benefit from a blended learning approach. 

 

Finally, E-learning training initiatives should explicitly seek to improve the professional lives of faculty and staff.  Blended e-learning can only be judged successful if, following an evaluation of job satisfaction, feedback is positive. Training and performance support are two important factors in managing this change process.

 

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Bibliography

 

Ko, Susan & Rossen, Steve (2001)  Teaching Online: A Practical Guide  Boston: Houghton Mifflin

 

Bransford, John, et al (2000) How People Learn Washington DC: National Academy Press

 

Hall, Garry (2004) Use of blended learning environments in developing digital library skills of ESL students   (unpublished)

 

Csikszentmihalyi, Mihaly (1997) Finding Flow New York: Basic Books

 

McKeachie, Wilbert et al (1999) Teaching Tips  Boston: Houghton Mifflin

 

Orr, David (1994) Earth in Mind: On Education, Environment, and the Human Prospect Covelo, California: Island Press

 

Falchikov, Nancy (2001) Learning Together: Peer Tutoring in Higher Education London: Routledge Falmer

 

Wenger, Etienne et al (2002) Cultivating Communities of Practice Harvard Business School Press

 

Gross, Ronald (1991) Peak Learning  New York: Tarcher Putnam

 

McGBeath, Ron (1992) Instructing and Evaluating in Higher Education  New Jersey: Educational Technology Publications

 

Havelock, Ron & Zlotolow, Steve (1995) The Change Agent’s Guide New Jersey: Educational Technology Publications